| Business English |
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Level: Advanced to Mastery
Format: Book, CD |
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Demo |
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The Linguaphone Business English course uses the Business Case Study method typical to MBA programs. There are 12 cases, highlighting a different business situation. The cases are spread out over 15 countries/regions of the world, so you learn a range of realistic business dialogues from across the global spectrum.
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| The case studies are based on topical, true-to-life business situations e.g. job interviews, increasing market share, franchising and management buyouts. Each case presents a strong storyline and uses dramatic techniques to involve and motivate the student. On completing the course the learner is able to: |
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Read and understand articles in trade and professional magazines |
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Read and respond to letters and reports in English |
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Read and understand documents and contracts of agreement in English |
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Draft documents, reports, business plans and letters in English |
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Present a case or argument clearly |
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Persuade other people to a specific point of view |
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Understand and answer accurately all the questions asked |
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Be polite and firm in discussions and negotiations |
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The program follows the Modular Case-Based Learning System, and the flexible course structure allows the learner to study the cases best suited to the most immediate language and business needs. The tutor-supported English courses are offered through your training centre.
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The program presents both British and American English, representative of English as it is spoken around the world and enabling the student to become familiar with a wide variety of national and regional accents.
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| The course builds a vocabulary of 3000 words and 67 business communication skills. |
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| Course components: |
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CDs |
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The 12 audio CDs contain the recording of all the dialogs from the case studies. |
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Case Study Books |
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The 3 case study books contain all the documents, references and transcripts of the 12 cases presented in the course. |
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Handbook |
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Contains the synopsis of the cases and instructions on using the course. |
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Business Dictionary |
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The business dictionary has 4500 words and phrases used in the modern business environment complete with examples. |
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Language Lab |
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The specialised language lab helps the learner to practice the language used in the Business English course. |
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